Who We Are

Grombre is a global movement of women who believe in their rights of embracing their natural hair. What started off as a small instagram community in 2016 has turned into a lifestyle for women dedicated to celebrating the natural phenomenon of grey/silver/white hair— but it’s about so much more than just hair.

We believe there are more important things to stress over than the beauty standards that women are so often told define our value, and we’re finding liberation and empowerment to live fully with the help of our diverse community that celebrates our full complexities of life.

See the latest on our instagram feed below, and check out #grombre, #gogrombre, for more community on instagram, as well as our facebook group.


Meet the Founder

Meet the Founder_Martha

MARTHA SMITH is a 27 year-old creative who uses her talents to engage women to make positive changes for themselves. At 24, she ‘ditched the dye’ and in July of 2016, started an instagram account she called @grombre to help her through her own transition. Little did she know it would end up helping so many other’s, too.

Martha’s passions have stirred conversations around the globe about aging, beauty standards, double-standards, and the power in self-acceptance. She believes in authentic community, and wants to use it to innovate the way women view and speak about themselves.


What’s Being Said:


Interview with Martha

“I want to challenge the way we think about what we consider ‘beautiful,’ and why, and propose that we have more important things to spend our precious time, energy and resources on if we find our hearts aren’t aligning with the things we find to be someone else’s biases.”

Martha, Bored Panda