Who We Are

Grombre is a global movement of women who are embracing natural, undyed hair. What started off as a small instagram community in 2016 has turned into a lifestyle for women— Grombre is about so much more than hair.

We believe there are more important things in life than the beauty standards that women are so often told define our value, and we’re finding liberation and empowerment to live fully and celebrate the complexities that make us beautiful in each season of our lives.

See the latest on the instagram feed below. Check out hashtags #grombre, #gogrombre on instagram, and our facebook group for more community.

What’s Being Said

Meet the Founder


MARTHA TRUSLOW SMITH is a 27 year-old creative who uses her talents to engage women to make positive changes for themselves. At 24, she ‘ditched the dye’ and in July of 2016, started an instagram account she called @grombre to help her through her own transition. Little did she know Grombre would inspire so many others.

Martha’s passions have stirred conversations around the globe about aging, beauty standards, cultural perceptions, and the power of self-acceptance. She believes in authentic community, and wants to use it to innovate the way women view themselves and speak about each other.

Martha wants to say hi to your dog (and all the dogs.) She is a believer that banana bread makes the world a better place, and she’ll admit to having watched The Office upwards of ten times. When not working on Grombre, Martha can be found over her pistachio-green KitchenAid mixer whipping up sweets and blasting some groovin’ tunes. She and her husband, Noah (also a creative), are always plotting the creative direction of next year’s Christmas card, an ongoing project thematically inspired by their silly engagement announcement to friends and family. She attributes all the glory to the One who made her, and believes that His will for her life is so much bigger, more imaginative, and love-inspired than anything she could conceive herself.


“I want to challenge the way we think about what we consider ‘beautiful,’ and why, and propose that we have more important things to spend our precious time, energy and resources on if we find our hearts aren’t aligning with the things we find to be someone else’s biases.”

Martha, Bored Panda

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Going Grombre?